Posts tagged #Cialdini

Cialdini's 3rd Law Authority

Have you ‘followed orders’ from someone in authority?

Cialdini's research suggests we tend to act without thinking when an authority figure tells us to do something. Think Uniforms. Policeman, Army, Air force. Navy. Drs in white coats . . .

Although it doesn’t have to be a uniform. One of his many examples is the youngman who ‘jay walked’ in a smart business suit and people followed. He ‘jay walked’ alone when dressed in shabby clothes. The clothes gave the ‘authority’.

How do you look? If you want to be listened to more, maybe examine your look?

And knowing this law, rather than react immediately, next time, stop and think first. Be open to the possibility of taking time to consider and choose your response.



Cialdini's six laws of persuasion are pure gold to advertisers and influencers.
In the next few posts we will explore them all.

From my perspective there are 2 aspects.
1. Know when they are being used on you.
2. Use them ethically.

In response to No.1 when we can recognise the law, we can stop, and choose whether to respond in a 'knee jerk' reaction, or identify and label what's happening, and choose to say no, thank you.

Liking is one law that operates all day everyday.
Think for a moment. If you like someone are you more likely to do them a favour? Say yes to their request?  Lend them what they ask for?
And vice versa. If people like you, the same is true.

So what will you do today to like more people?
And what will you give to encourage people to like you too?

Love to hear your ideas.